Social Creative and Strategy for @InfuxerMerch on Instagram
Role: Creative Direction, Social Media Management, Content Strategy, Graphic Design
Role: Creative Direction, Social Media Management, Content Strategy, Graphic Design
When I joined Influxer, I saw untapped potential in how the brand marketed its athlete merchandise, our biggest revenue driver. I pitched the idea of revamping and relaunching the @influxermerch Instagram account as a dedicated space to spotlight product, storytelling, and athlete-driven creative.
Taking full creative control, I led all aspects of the account, from concepting campaigns and designing graphics to building content calendars, writing copy, and publishing posts. My goal was to transform the account into a brand experience that resonated with both athletes and fans.
Within the first month of launch, the results spoke for themselves: 3,280% increase in accounts reached, 395K+ content views, double-digit growth across all key engagement metrics
Through this process, I learned how to balance creative freedom with brand cohesion, building an authentic, fast-moving social presence that directly supported Influxer’s athlete merchandise sales.
Social Graphics
Email Graphics
