Custom Jersey Line
Role: Creative Direction, Jersey Design, Campaign Development
A nationwide NIL jersey initiative designed to connect athletes to their campus pride through thoughtful, elevated design. Led creative direction, art direction, and campaign rollout from concept and design to production and photography.
Role: Creative Direction, Jersey Design, Campaign Development
A nationwide NIL jersey initiative designed to connect athletes to their campus pride through thoughtful, elevated design. Led creative direction, art direction, and campaign rollout from concept and design to production and photography.
Directed and edited launch video introducing the Campus Connect jersey line. Created for the campaign landing page, this piece set the tone for the entire rollout, cinematic, nostalgic, and rooted in campus pride.
Social adaptation of the Campus Connect hero film built for reach and shareability across launch platforms.
Designed and animated a motion piece to highlight the variety of Campus Connect jerseys.
